Since the birth of their trademark toy in 1958, The LEGO Group has produced over 400 billion bricks. But more and more, LEGO bricks aren't just for kids, and some take them very seriously. Adult Fans of LEGO around the globe are unashamedly declaring their love of the brick, brick artists are creating stunning and surprising creations, and LEGO master builders are building human scale and larger structures. LEGO bricks are being used educationally, therapeutically, and have provided a universal system for human creativity and our innate desire "to build." This documentary playfully delves into the extraordinary impact of the LEGO brick, its massive global fan base, and the innovative uses for it that has sprung up around the world.
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별칭: Beyond the Brick: A LEGO Brickumentary, 비욘드 더 브릭
Can you hear me out there?
I know, I know.
You recognize me, right?
But this story's not about me.
Well, not entirely.
This story is about a simple toy, and how its unique properties ushered in a new era of creativity.
For a whole generation.
So he's half cow, half robot.
It's a cowborg.
Oh, that's a good idea.
What started as a Danish endeavor in 1916 became a global phenomenon.
It really sort of captured the imagination of people of all ages.
Are we ready?
It's become a monster brand of the toy business.
I spend over six figures annually just on Lego.
It's a creative tool.
It's a way people are expressing themselves.
It's creating energy.
It's a language.
There is an adult fan community.
People like me.
It's not what's on the front of the box.
You can actually create whatever you want out of this toy.
We saw a great potential of combining Lego and computers.
I wanted to create Lego Architecture.
Shot-for-shot remakes of scenes from films.
I believe there's nothing I can't build out of it.
It allows everyone, non-expert and expert alike to come together on a simple platform.
It's created an excitement in the world.
At the core of what is human is the capacity to build.
All around the world, people are pushing the limits of Lego.
Being able to take your dreams and materialize into something, it's just a wonderful gift.
We're always looking for something to inspire us or to just give us some joy.
It's believing that anything is possible if you have the right tools in front of you.
Look how many things we've built from this simple toy.